Harsh drinking and driving laws and a fear of the unknown have driven over 205 million social drinkers, in North American alone, away from the hospitality sector. As a result, hospitality revenues have declined anywhere from 15% to 30% while patrons opt to stay home. Of course, you already know this because it’s your business we’re talking about.
At Ladybug Teknologies, we believe equipping social drinkers with the tools to know what their Blood Alcohol Concentration (BAC) level is will provide a win for social drinkers, you and our communities. Providing this service at no cost to YOU was the mission we set out to solve.
How Does it Work?
Ladybug’s on-premise SipSmart Kiosk is the foundation of our SipSmart Network. Not to be confused with old technology breathalyzer boxes that hang on a wall and use straws to create a user “experience”, the SipSmart Kiosk will act as a social hub for you and your customers.
Your customers can use the SipSmart Kiosk to check in using Facebook, Foursquare or Twitter, letting their friends know where they are and creating a real-time invitation to join them.
A comprehensive directory provides regionally focused information to patrons. This can include taxi services, transit schedules and more.
Direct couponing and advertising programs drive brand loyalty and bring patrons back to your establishment. Customer focused surveys allow you to build a greater understanding of the motivations of your target market with an eye to building programs that drive business to your venue.
As a hospitality provider, the provisions of your liquor license require you to exercise a duty of care that is protective while at the same time onerous to deliver.
Knowledge is power
Share the responsibility for consumption management with your patrons. Provide technology to your customers that allow them to test their BAC without attracting increased liability to you.
Proven by the experts
The SipSmart Network has been vetted by both the legal and enforcement communities. It’s also backed by an international insurance provider.
We will work with you, the insurance industry and stakeholders of the licensing community to shift the paradigm of liquor licensing and recognize those who adopt the technology of informed consumption.
Easy to Use
Customers will be able to test themselves up to three times over the course of an evening and retrieve their BAC results via their smartphone or directly from the kiosk. Charting allows them to know whether their BAC is rising or falling and contributes to better decision making.
Join the Network
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